Corporate

A product family born from the real rhythm of broadcast operations.

DIGI Suite is the newsroom and broadcast automation product family of the DIGIT corporate brand, under bTd Technologies.

Approach

Singularity, everywhere.

Product identity comes from one corporate authority: geometry, proportion, colour, type and usage rules. Applications stay as calm as their work requires.

This makes individual products distinct and makes the entire family recognisable when they work together.

Brand hierarchy

bTd® TechnologiesTechnology company

DIGITCorporate brand

DIGI SuiteProduct family

Principles

The right distance between identity and operations.

Product specific

Every module has its own approved palette and identity.

Recognisable together

Shared geometry, HoneyPad language and family relationship remain intact.

Always readable

Brand type stays on brand surfaces; system UI type keeps applications readable.

Technical identities preserved

Visible brands do not change established service, database or protocol identities.